(Read Part 1 of our series on mascots here)
From Cinderella to Buzz Lightyear, Donald Duck to Lightning McQueen, Disney has been the birthplace of some of the world’s most loved animated characters of all time. However, even after all these years, the character we associate most with Disney is Mickey Mouse. This 2’3” powerhouse has been trudging along valiantly since the past 87 years – having fun, making mistakes, yet moving ahead (like most of us, isn’t it?). These human attributes have enabled Mickey Mouse gain a certain timeless appeal, and connect with audiences beyond the boundaries of language, region & culture.