Browse Month: October 2015

A step-by-step guide for those embarking on their brand journey

Abhishek Saxena, Naaz Gulabi

Each year, WPP-owned Millward Brown publishes ‘BrandZ™ Top 100 Most Valuable Global Brands 2015’, a survey of the 100 most valuable brands in the world. Companies are valued and ranked not just on the basis of financial performance (the traditionally accepted way of valuing companies), but also on the basis of feedback from over three million consumers in 50+ markets – adding an interesting, supposedly intangible component to the survey.

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